Adriana Lima is a Brazilian model known internationally for her long-running career in fashion, beauty advertising and runway modeling. Born on June 12, 1981, in Salvador, Bahia, Brazil, Lima entered the modeling industry as a teenager and went on to become one of the best-known faces associated with Victoria’s Secret.

Her career has included major fashion houses, international beauty campaigns, magazine editorials and high-profile advertising campaigns. She has also continued to appear in fashion projects in the 2020s, including Victoria’s Secret campaigns and runway-related work.

Early Life and Entry Into Modeling

Adriana Lima was born in Salvador, Brazil, in 1981. According to Victoria’s Secret, she initially considered becoming a pediatrician and did not originally plan to build a career in modeling.

Her entry into modeling began during her teenage years after participating in a modeling competition. She subsequently moved toward an international career, eventually working in New York and appearing in major fashion publications and runway shows.

International Modeling Career

Lima's early international career included work with major fashion brands and appearances in publications such as Vogue and Marie Claire. Her runway portfolio later expanded to include major luxury fashion houses.

Over the years, she has worked with brands and designers including Prada, Givenchy, Louis Vuitton, Balmain, Valentino and other internationally recognized fashion names.

Victoria’s Secret Career

Victoria’s Secret became one of the defining parts of Lima’s career.

She made her first Victoria’s Secret Fashion Show appearance in 1999 and officially became a Victoria’s Secret Angel in 2000. Her association with the brand continued for many years, making her one of its most recognizable models.

Lima participated in numerous Victoria’s Secret Fashion Shows and became known for her runway appearances and advertising campaigns. She also wore the brand's Fantasy Bra on multiple occasions.

After her farewell from the brand in 2018, Lima returned to the Victoria’s Secret runway in October 2024. Models.com also lists Victoria’s Secret advertising and fashion work involving Lima during 2026.

Maybelline and Beauty Campaigns

Beyond runway fashion, Lima built a significant career in beauty advertising.

She became associated with Maybelline in the early 2000s and appeared in international campaigns for the cosmetics company. Her career has also included collaborations with brands in fashion, beauty, jewelry and lifestyle industries.

Advertising and Popular Culture

Lima has appeared in several highly visible advertising campaigns, including commercials connected with major sporting events.

Her Super Bowl-related advertising work helped introduce her to audiences beyond the traditional fashion industry, contributing to her broader profile in popular culture.

She has also made appearances in television and entertainment projects, extending her career beyond traditional modeling.

Adriana Lima in the 2020s

Lima has continued to work in fashion after her peak Victoria’s Secret years.

Her recent professional activity includes fashion campaigns, editorial work and appearances connected with major brands. Models.com lists projects involving Lima in 2026, including Victoria’s Secret, Donna Karan and Chopard-related work.

Her return to the Victoria’s Secret runway also marked another chapter in a career that has extended across multiple decades.

Adriana Lima: Key Facts

Why Adriana Lima Is Significant in Fashion

Adriana Lima's career illustrates how a fashion model can develop a global public profile through the combination of runway appearances, advertising, beauty campaigns and media exposure.

Her long association with Victoria’s Secret became a central part of her public identity, while her work with luxury fashion and beauty brands expanded her presence across the international fashion industry.

Frequently Asked Questions

Who is Adriana Lima?

Adriana Lima is a Brazilian model who became internationally known through fashion campaigns, runway appearances and her long association with Victoria’s Secret.

When was Adriana Lima born?

Adriana Lima was born on June 12, 1981, in Salvador, Bahia, Brazil.

When did Adriana Lima join Victoria’s Secret?

She first walked in the Victoria’s Secret Fashion Show in 1999 and became an official Victoria’s Secret Angel in 2000.

Is Adriana Lima still active in fashion?

Yes. Her recent work includes fashion campaigns and editorial projects, with Models.com listing multiple projects involving Lima during 2026.

Sources

• Victoria’s Secret — Adriana Lima profile

• Models.com — Adriana Lima profile

• Vogue India — Adriana Lima model profile

• IMDb — Adriana Lima biography

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